Antenatal care (ANC) campaign across Smiling Sun network began in February 01, 2010 and will continue up to January 31, 2011. ANC service package include safe delivery services and its prevention information. Goal of the campaign is to make the “ANC services” available to every household of the community and Surjer Hashi clinic will be top of the mind of the customers.

 

Components of Maternal Health services:

·         ANC

·         Safe Delivery

·         PNC

 

ANC is the routine care of mothers during pregnancy to maintain the health of the mother and to improve the chances of safe delivery of a healthy baby.

 

Components of ANC services:

•          Physical examination

•          Laboratory tests

•          Counseling (diet, supplementation, rest, identification of danger signs)

•          TT immunization

•          Birth planning

•          Early identification of danger signs of pregnancy and management

•          Iron and folic acid supplementation

 

Safe Delivery is the management of labour and conduction of delivery of a healthy newborn with essential newborn care.

 

Primary Target Customer Profile:

1.      Pregnant women  

                   I.      lower Middle economic class to Lower economic class people

                 II.      Age between 13 to 49 years and all education level.

 

Objective:

1.      Increase the ANC Service contact by 20% compare to present

2.      Turn the service provider into marketing communication provider for promoting ANC services, Safe delivery and PNC service.

3.      Make the ANC services one of the main Vehicle for Surjer Hashi Clinic services to increase the key momentum of promotion.

 

 

Incentive Program Plan for Maternal Health Services

ANC Promotion Plan

ANC Visit Card Specification

ANC Visit Card Layout